Course · three levels
Marketing Communications Course
Build and run campaign strategies with branding and brand positioning at the centre, where brand equity is the outcome you are managing towards, not an afterthought. From ₹20,000.
Self-paced · Live sessions · Portfolio project at every level
Who this course is for
Built around branding and brand positioning
- You are a student of journalism, mass communication, BBA, or BBM
- You are in marketing or sales and want to build full campaign strategies, not just execute pieces
- You want to make a career in marketing with branding and brand positioning at the centre of it, not as one more channel
- You are building a portfolio for the next step in your career
What you will learn
Five frameworks
Campaign strategy architecture
Plan a campaign from goal to execution.
Audience segmentation and targeting
Identify and reach the right people.
Brand narrative development
Craft a brand story that holds up across channels.
Channel integration
Make digital and traditional channels work together instead of separately.
Measurement and ROI
Prove the campaign worked, with the right metrics.
The three levels
Start where your experience is
-
Basic
₹20,000- Campaign strategy architecture fundamentals
- Audience segmentation and brand positioning
- A campaign planning exercise
- Live session and Q&A
- Completion certificate
-
Intermediate
₹25,000- Strategy and architecture in depth
- Brand narrative and storytelling
- Channel integration, digital and traditional
- Analytics and ROI, plus a capstone campaign
- One 1-on-1 coaching session and templates
-
Enthusiast
₹35,000- Full Intermediate curriculum with advanced cases
- A real client campaign project
- Three 1-on-1 coaching sessions
- Competitive analysis tools and community access
- Published portfolio and professional certification
Compare the levels
At a glance
| Basic | Intermediate | Enthusiast | |
|---|---|---|---|
| Duration | 3 weeks | 5 weeks | 8 weeks |
| Hours | 15 | 23 | 45 |
| Price | ₹20,000 | ₹25,000 | ₹35,000 |
| Live sessions | Yes | Yes | Yes |
| 1-on-1 coaching | – | 1 session | 3 sessions |
| Client project | – | Capstone | Real client campaign |
| Certificate | Completion | Completion | Professional certification |
In their words
What people say about working with Manasi
“She is highly organized, disciplined, and has a knack for building comprehensive plans quickly. Not only is she knowledgeable on digital marketing, she is excited to share it and learn more from everyone.”
Monica SamuelPsychodramatist and life coach, co-founder of Poshak Life. Colleague, LinkedIn recommendation, 2015.“A wonderful teacher and a mentor, she motivates her students through thick and thin. Her constant support and expertise helped me to learn more about Digital marketing and also grow as an individual.”
R. Sreelakshmi MenonMass communication graduate. Former student, LinkedIn recommendation, 2021.“Her work on the initial strategy and follow up for implementation is commendable. She is a go-getter and pushes everyone in the team to achieve good results.”
Venkatasubramanian PFounder, Vyoma Linguistic Labs Foundation. Client, LinkedIn recommendation, 2014.
Common questions
Before you enrol
Yes. Every framework is applied to real project work during the course, and many students apply them to current campaigns as they go.
Yes, as part of channel integration, alongside traditional channels.
Start with Basic. It is built for professionals new to strategic thinking about communication.
Yes, with pro-rata pricing applied.
Your instructor
Manasi KG
Twenty-three years in strategic communication, including seventeen years focused on digital-first strategy. Campaign strategy, brand positioning, integrated communications, and measurement. Founder of Narrate India.
More about ManasiEnrol or ask which level suits you
Message me with your role and the campaigns you work on. Payment options and start dates confirmed on enquiry.
Enrolment flow to build. Depends on where lessons are hosted and how payment is taken. Until then, enquiries go through WhatsApp.