About
About Manasi KG
I believe your reputation is always in the room, and that communication is how you look after it. I do not arrive with a script to fix you. I show you the effect of how you communicate now, and you decide what to change. I call it learn together.
The work so far
Twenty-three years in communication
My career has been in communication strategy: public relations, media relations, digital strategy, branding, and reputation management. I have worked as Cluster Head of Communications and Marketing at healthcare institutions, held senior communication roles at technology companies including InMobi, and worked at one of South East Asia’s first web analytics companies, which is where I learned to back creative decisions with data.
I have taught as adjunct faculty at Dayananda Sagar University and Christ University, and trained more than 4,500 students and mentored 550-plus working professionals and CXOs directly.
I founded Narrate India, a communication consultancy, and I am a TEDx speaker. I now coach individuals directly, under my own name. The same work I did inside organisations, closer in and one person at a time.
Background
Where the approach comes from
Communication strategy
Twenty-three years across PR, media, crisis communication, internal communication, and reputation, in healthcare, technology, NGOs, government, and startups.
Psychology
A background in psychology alongside communication, which is why the work goes to perception and mindset, not just technique.
On stage
TEDx speaker. Regular speaker, judge, and mentor at Bengaluru colleges, including Dayananda Sagar University and Christ University.
How I work
Three things that stay the same
Understand before strategy
I come with questions, not a playbook. The plan comes out of your strengths, your environment, and what you are trying to reach.
Communication as identity
How you communicate is how people decide whether to trust you. We line that up with who you actually are.
Reputation as the foundation
Not follower counts. The question is where you are, where you want to be, and what needs to change to bridge the two.
Also
Narrate India
Alongside coaching, I run Narrate India, a communication consultancy that does the work for organisations and individuals rather than coaching them through it.
If you want someone to build and run your communication, that is the place to start. If you want to build the skill yourself, this is.
In their words
What people who have worked with Manasi say
“Manasi brought to the marketing team energy, passion and professionalism by combining her expertise in journalism, psychology and her great personal drive. It was great to work with Manasi and I am sure she is a great value add to any team she is working with.”
Pradeep VamanaCo-founder. Colleague, LinkedIn recommendation, 2014.“I’ve known Manasi for over 8 years now and in this time she has built a reputation as someone who is diligent, hardworking and someone who gets things done!”
Sandeep CoushikSenior Director, User Experience, SAP CX. Colleague, LinkedIn recommendation, 2014.“She had a quick turn around time with strategy and plan for events and conversions on FB and used real time analytics to show performance. She provided real time support for communication both offline and online and most of all maintained transparency in execution of strategy and plan on social media.”
Neelam ChhiberCo-founder and managing trustee, Industree Foundation. Client, LinkedIn recommendation, 2014.